The Three Numbers Every Vancouver Small Business Owner Should Track

Revenue and expenses matter, but they only show what already happened. For Vancouver small business owners, the more useful growth signals often sit earlier in the customer journey.

The first number is response time. How quickly does a real reply go out after a new enquiry, booking request, or customer message comes in?

The second is follow-up rate. What percentage of open quotes, enquiries, or event requests actually receive a follow-up?

The third is repeat customer rate. How many customers come back within 90 days?

Together, these numbers show whether the business is creating future revenue, not just reporting past performance. That is why response time, follow-up rate, and repeat customer rate should be tracked alongside revenue and expenses.

Read the full article on Vancouver News: The Three Numbers Every Vancouver Small Business Owner Should Track

At Highridge AI Consulting, we help Vancouver small businesses improve follow-up, reduce missed opportunities, and build practical workflows that support growth.

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